![]() ![]() The usage of staging gender-neutral outfits within a retail store will also motivate customers to shop based off of the fit and the visual presentation of the product. However, creating a universal layout of clothing and combining those two sections into one will allow customers to shop all product. Many individuals who identify as a cis-gender man or woman usually never browse the different sections of a retail store. It will present multiple options to the customer without labeling it as menswear or womenswear. ![]() Having a well-designed floor layout will allow customers to gain a new perspective of “personal style.” A gender-fluid layout will encourage discovery of new products and innovation. Here are five outstanding ways retail stores can change gender-based marketing. Dismissing these binary ideals can lead to the modernization and progression of fashion as a whole. Our retail system has a set, traditional view on fashion. Separating the clothing based on cis-gender categories, such as “men” and “women,” is a technique most stores use to accomplish sale goals. These paths illustrate how a retail business markets their clothing and attracts customers. ![]() Models: Bailey Culver, Emi Jackson, Zachary O’Dellįrom the moment customers walk into a retail store, they’re faced with two paths: one leading towards menswear and the other leading towards womenswear. ![]()
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