![]() For more on this, see the entry Experience curve. ![]() ![]() The same thing applies to invoicing, production, etc. Thus, by doubling our sales force, customer sales costs will fall by about 20 per cent. The experience curve states that when a particular task is duplicated, the cost of carrying it out the second time will fall by about 20 per cent. The experience curve does not have the inherent threshold effects of the learning curve. Henderson first came up with the concept of an experience curve, which differs widely from the learning curve, a concept formulated many years before and which states that staff productivity increases according to the number of times a particular work task is carried out. The effect on the business world was dramatic. INTRODUCTION At the end of the 1960s, Bruce Henderson, founder of the Boston Consulting Group, BCG, developed his portfolio matrix. ![]()
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